Search Engine Optimization

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How You Can Finally Achieve Top Search Engine Rankings

Here are three phases and three levels of search engine optimization that will give you an unfair advantage in the search engines.

Phase 1: Discovery

• Keyword Research
• Competition Research

Phase 1 takes about two months to complete. We'll give you an easy assignment to discover your top 20 keywords using a simple worksheet. With this initial data, we'll expand this keyword list and give you a detailed report of the traffic volume you can expect with a front page ranking in Google.

From that report, we'll help you divide your keyword list into three tiers. These three tiers will help us determine your search engine goals, optimal site structure, and linking strategy.

Then we'll give you a detailed report on your competition, telling you exactly how to beat them in the search engines. This report is worth the entire yearly cost of our service! Imagine being able to reverse engineer your competition's website and then duplicate their results... this will future proof your business!

Phase 2: Optimization

• On-Page: Site Structure and Page Elements
• Off-Page: Linking

After Phase 1, we'll move on to Phase 2, Site Optimization.

On page optimization involves making sure your site structure is optimized and passing Google PageRank correctly (Google PageRank is just like money in the internet world, because people will pay you a lot of cash to put a link on a page with high PR). This phase also involves making sure you have the right keywords in the correct places to ensure a high search engine ranking. But most importantly, we check your site for common errors that could be hurting your rankings and at worse, get you kicked out of Google.

Off page optimization involves getting other web pages to link to your site. We'll teach you how to get links and where to go to get them (using information gathered from our competition research). This is the key to a #1 Google ranking. If you do nothing else for your site, you must do this.

Phase 3: Conversion

• Testing and Tracking: Tracking Tools and Conversion Goals
• Sales Strategy

Once the traffic comes in, we help you monetize it.

During Phase 3, we'll help you set up a simple and effective tracking system and we'll help you determine your conversion goals. Plus we'll help you define a sales strategy that turns your site visitors into paying customers.

This phase is ongoing because as you achieve your conversion goals, you'll want to create new ones. Improving conversion is a constant and never-ending process that continually improves your return on investment.

Here's what we do for our Level 2 clients:

We maintain and update your site. If you need to make a change to your site, we'll do it for you. We'll handle all design and on-page site optimization. This is done with all of your sales goals in mind.

We have our in house link builder get high quality links for you every day.

Our in house writers will write all of your 1st, 2nd, and 3rd Tier Keyword Content according to proper on page optimization. We'll add fresh content to your site continually to bring the search engine spiders crawling and to help you rank for as many "long tail" keywords as we can discover. Remember: It's better to have 1,000 pages attracting 1 visitor each than it is to have 1 page attracting in 1,000 visitors.

They say that the money is in the list. We'll help you capture leads so you can communicate with them through email, phone, or fax. We don't write the content for your newsletters but we'll teach you how to communicate with your list frequently and effectively.

Level 3 includes all the services in the first two levels plus...

An in house blogger. We'll build and maintain a blog for you and write high quality content for it daily. This increases visibility and creates awareness and perception as an industry leader. Blogs are findable, social, viral, syndicatable, and highly linkable. Blogs are cutting edge tools that give your product or service a human voice and build strong relationships. They are the ultimate SEO weapon.

Much like blogs, podcasts are cutting edge viral communication tools. We'll produce a weekly podcast that provides quality information about your niche and your product or service. We'll write the content, record the voice over, and produce a high quality audio presentation that gives your customers and prospects another way to find you and hear you.

We'll help you implement up to 11 different advancedd income streams to your site. Including finding advertisers, selling your products on eBay, and membership subscriptions. Each of these income streams can bring in additional revenue to help you diversify your business and future proof your wealth building.

We'll write and submit a press release for you with a guaranteed circulation of 100,000+. Including circulation in The Miami Herald, Philadelphia Inquirer, Star Tribune, The Atlanta Journal-Constitution, Chicago Sun-Times, Boston Globe, San Francisco Chronicle, Newsday, and Dallas Morning News.

We'll provide ongoing content submission to article directories and content sites to give you more links and put a firm hold on your position at the top of the search engines.

We'll write your newsletter content and broadcast to your list once a week based on a detailed marketing calendar that we create with you.

We'll handle your paid directory inclusion to directories like Yahoo and Business.com.

We'll track, measure and manage your buzz and reputation online.

Finally, we'll help you with Pay-Per-Click advertising on Google Adwords. We'll handle all of your keyword bidding, ad writing, and tracking so your PPC investment makes you money. *You'll pay for the actual advertising costs.

SEM strategy.

Frequently asked SEO questions.