How does your site rank? Is it in those all-important top 10 results? Can people even find your web site online? The answer to these questions is vital, because if they can't find you, they can't buy from you. It's that simple.
Tip: High Rankings = High Volume Traffic = High Income
Your search engine marketing strategy.
Your search engine marketing strategy should balance the initiative and the budget so as to get cost effective results. If the stakes are high, your SEO budget may sustain higher advertisement and paid listing options. If your budget is limited, attention should be given to getting the best results from limited but focused efforts. The key metrics to this program is to assess the ROI it delivers: marketing dollars vis-à-vis measurable benefits to your organization.
The top 3 search engines.
Google gets almost half of all search engine traffic (approx. 208 million a day). That's why Google is a top priority in all of our search engine optimization efforts. The good news is that Google is extremely fast to crawl and index your site. The bad news is that Google is extremely competitive to get a top search engine ranking for competitive search terms. We'll help you establish a strategy that targets "long tail" keywords that convert to sales and can subsidize your efforts to achieve top rankings for more competitive search terms.
Yahoo currently gets almost 13% of all search engine traffic and is second on our list of search engine priorities. MSN is one of the best consumer traffic engines and is the fastest search engine to crawl and index sites. At about 40 million searches a day (around 9% of all searches), it is a great search engine to build traffic fast.
Your keyword research goals.
Your keyword research goals are to brainstorm all the relevant keywords and keyword phrases for your products and services. With the proper tools, you can classify your keywords based on search volume and market relevance. A final analysis of your keyword list will help you identify the goals of your entire search engine marketing strategy.
Competitive research shows you how to win.
Your competitive research goals are to determine how firmly established your competitors are in their search engine rankings. We'll reverse engineer how they are achieving their top search engine rankings and show you exactly how to beat them.
On-site and off-site search engine optimization.
The easiest thing you can do to improve your search engine ranking is to optimize your on-site HTML code. The code on your site is also one of the easiest ways to get kicked out of Google. On-page factors like title tags, header tags, links, and your body copy can penalize you for "over-optimization" or at worse, de-index you all together. But with smart implementation, you can move a few pages up the index in a matter of days. They key is to know what works, what doesn't, what could hurt you, and to have an optimal site structure that will increase your Google PageRank.
Off-site factors include links to your site from other pages on the web as well as from your own pages. It's important to remember that Google ranks pages, not sites. Therefore, every page that you add to your site creates more links to your own pages. So it's important to have a site structure that maximizes your own linking to give you the best results. It's also important to manage the exact way that sites link to you. The text that another web page uses to link to you establishes your page reputation. This is why you shouldn't have a link to your home page on your site that uses the word "home." But if you must, we'll show you how to do it right so you don't dilute your page reputation and decrease your search engine relevance.
Improving your sales conversion.
All the traffic in the world won't help you if your site doesn't convert visitors into customers. Sales conversion can be improved by systematically testing and tracking page elements like headlines, offers, and prices. Even adding trustability factors like testimonials and third part certifications can improve your conversion rates significantly. Other conversion factors you might want to test are customer actions, order sizes, and order frequency.
Improving your sales strategy.
It's never enough to have just a product description and buy now button. A comprehensive sales strategy will have an automated multi-contact mechanism in place because research tells us that most sales are made after the 7th contact or so. Tools like autoresponders, live chat, and phone support will go a long way in turning your web site into an ecommerce powerhouse.
List building to maximize profits and build relationships.
Even if you don't have a product or service, you can begin building a lucrative email list. Offering free information in return for an email address is one of the first things a web page should do. This gives you the opportunity to build a relationship with your prospect and and add value to your subscribers. Email lists will maximize your income through up-sells, cross-sells, and back end sales as well as through selling advertising space when your list is big enough.
Constant content creation.
As I said earlier, the more pages you have, the more links you have to your site, thus improving your off-site search engine optimization. Another reason to continually create content is because after doing your keyword research, there will be thousands of keywords you will want to target. It's important to keep the search engine spiders, your prospects, and your customers coming back to your site and creating fresh content will achieve this.
Blogging and podcasting to achieve higher search engine rankings.
Major business are getting into blogging and podcasting because of the awesome power of this new technology. Search engines love blogs as evidenced by their voracious appetite for fresh content and high search engine rankings. Blog search engines like Technorati.com and Google's blog search have risen to fill the need of searchers around the world. A podcast is simply an audio blog and another powerful medium to connect with your audience. These tools are great ways to attract more visitors and build relationships with your prospects in new and exciting ways.
Press releases bring your business online and offline publicity.
Press releases about your products and services can circulate throughout the web as well as in newspapers and magazines across the world. Online press releases create hundreds of links back to your site that can generate traffic as well as improve search engine rankings. Real world press releases can improve your exposure and result in massive buzz.
Article marketing for search engine traffic.
Publishing articles to article directories like Ezinearticles.com build credibility and drive highly targeted traffic. We have quite a few tricks up our sleeves when it comes to article marketing that can help you totally dominate the search engines for a chosen search term.
Getting listed in paid directories.
Not all paid directories are created equally. Choose the right ones and your investment won't be lost. Choose the wrong ones and watch your hard earned marketing dollars go to waste. We have a comprehensive paid directory list that we use to build traffic and also to improve your free search engine listings.
PPC - Pay per click advertising.
Last but not least, pay per click advertising (PPC) can drive thousands of hungry visitors to your site. The art and science of managing a successful Google AdWords campaign has filled dozens of books with mostly technical and mind numbing information. We can help you build a PPC campaign that is long lasting and profitable.
Search engine optimization.
